Black Friday Deals 2025: Expected Discounts, Retail Trends & Shopper Tips
Published September 10, 2025
Black Friday sales in 2025 will kick off on Friday, November 28, the day after Thanksgiving. This marks the official start of the shopping season when retailers across the United States launch their most competitive Black Friday discount offers of the year.
Start of Sales
Analysts expect that many U.S. retailers will begin Black Friday offers and promotions as early as mid-November or even earlier, continuing a trend that has gained momentum over the past few years (cross-border-magazine.com). These early deals are designed to capture consumer attention before the holiday rush and to help retailers avoid supply shortages.
Duration of Deals
The sales period is no longer confined to just one day. Shoppers can expect discounts to run through the weekend, with promotions reaching another peak on Cyber Monday, December 1, 2025 (thisoldhouse.com). Many online stores will extend deep discounts into the following week.
Sales Growth & Consumer Behavior
Black Friday 2024 Performance
Black Friday 2024 saw U.S. online spending reach $10.8 billion, representing a 10–11 % year-over-year increase. Globally, shoppers spent $74.4 billion during the event (cross-border-magazine.com).
Rise of Mobile Shopping
Mobile commerce dominated the event, with 70 % of purchases made via smartphones (cross-border-magazine.com). This shows the growing reliance on mobile-friendly platforms and apps for quick and convenient purchasing.
Growth of BNPL Services
Buy-now-pay-later (BNPL) services also saw strong adoption. In 2024, BNPL purchases accounted for $686 million in sales, helping consumers spread out payments for high-ticket items (cross-border-magazine.com).
Top Growth Categories in 2024
The categories that experienced the most impressive year-over-year growth were:
- Toys (+622 %)
- Jewelry (+561 %)
- Appliances (+476 %)
- Personal care (+440 %)
- Electronics (+334 %) (cross-border-magazine.com)
Forecast for 2025
Looking ahead, analysts forecast that U.S. online Black Friday sales in 2025 will reach $12–12.5 billion, while global sales are expected to climb to $80–82 billion. Discounts are projected to average 25–30 % across categories, with TVs and tech products seeing cuts of up to 40 % (cross-border-magazine.com).
Forecasted Expenditure table
Indicator |
2024 Outcome/Trend |
2025 Estimate(approx.) |
Evidence |
|---|---|---|---|
U.S. online Black Friday sales |
$10.8B (+10–11 % YoY) |
$12–12.5B (+10–15 %) |
Cross-Border Magazine |
Global Black Friday online sales |
$74.4B |
$80–82B |
Cross-Border Magazine |
Mobile purchases share |
~70 % |
~73 % forecasted |
Mobile trend |
Average discount rates |
25–30 % (Tech/TVs 40 %) |
Same or slightly deeper |
Historical trend |
Fastest-growing categories |
Toys, jewelry, appliances, personal care, electronics |
Same trend expected |
Cross-Border Magazine |
Key brands |
Pandora, Shark, Dyson, Nintendo, Ninja, Sonos, Apple(independent.co.uk) |
Same + Amazon, Walmart |
IndyBest |
Top Product Categories & Example Deals
The following are early-listed or predicted deals for 2025 (thisoldhouse.com) (abt.com):
| Category & Item | Features & Sale Insights | Sale Price (Original) | Retailer |
|---|---|---|---|
| Samsung 50″ Neo QLED 4K TV | Neo Quantum HDR+, AI audio, anti-glare | $1,100 (was $1,600) | Samsung/Amazon |
| ClokoWe WiFi Projector | 1080p, Bluetooth 5.1, portable, 100″ screen | $123.76 | Amazon |
| Honeywell HEPA Purifier | Covers 310 sq ft, 3-level cleaning | $178 (was $219.99) | Amazon |
| Google Pixel 8 Pro 256GB | Tensor G3 chip, adaptive battery | $1,400 | Amazon |
| Samsung Sound Tower ST90B | 1,700W, LED lights, water-resistant | $780 (was $1,200) | Samsung |
| Skullcandy Crusher Evo | Wireless, bass slider, 40h battery | $139.99 (was $199.99) | Amazon |
| Anker 10-in-1 USB-C Dock | 100W laptop charging, dual HDMI | $199.99 | Amazon |
| Samsung Bespoke Jet Vacuum | Stick vacuum, 210 AW suction, smart dock | $500 (was $700) | Samsung |
| Dreo Tower Fan | Remote, 8h timer, 24 ft/sec airflow | $69.98 | Amazon |
| WONNIE Portable Blu-ray/DVD | 14″ screen, Dolby surround | $299.98 | Amazon |
Other Retailer Highlights (Abt, 2025):
- Kitchen Appliances: Refrigerators, dishwashers, air fryers with 25–30 % off (abt.com).
- Laundry Appliances: Washers/dryers, matching sets at 20–30 % off (abt.com).
- Laptops/Tablets: Student-focused discounts expected (abt.com).
Top Brands & Categories
- Electronics: Amazon Devices, Apple/Beats, Asus, Bose, Dell, Dolby, Fitbit, Google, Lenovo, Microsoft, Samsung, Sony, Roku (thisoldhouse.com).
- Home & Lifestyle: Mattresses, Shark vacuums, Ninja air fryers, Lego, Nintendo Switch (independent.co.uk).
- Discounts: 25–40 % for electronics/appliances; variable reductions for fashion & beauty (cross-border-magazine.com).
Shopper Tips for Black Friday 2025
Start early. Retail analysts expect major U.S. retailers to launch deals as early as mid‑November. Signing up for email newsletters or SMS alerts can provide early access to flash sales and doorbusters(cross-border-magazine.com).
Shop on mobile but compare prices. With about 70 % of transactions happening on phones, retailers will prioritise mobile apps and websites. Use price‑comparison tools like Camelcamelcamel or PriceRunner to track price history and avoid misleading “half‑price” (offersindependent.co.uk).
Use BNPL cautiously. Buy‑now‑pay‑later services contributed nearly $686 million to 2024 Black Friday sales and will likely be popular again. BNPL can spread out large purchases, but ensure you understand repayment terms and avoid overspending(cross-border-magazine.com).
Focus on trusted retailers and brands. The Independent recommends watching for deals from brands like Pandora, Shark, Dyson, Nintendo, Ninja, Sonos and Apple, with Apple deals often better on Cyber Monday at third‑party retailers(independent.co.uk). This Old House notes that top electronics brands (Amazon, Apple/Beats, Asus, Bose, Dell, Dolby, Fitbit, Google, Hisense, Insignia, Intel, Lenovo, Microsoft, Samsung, Sony and Roku) typically slash prices(thisoldhouse.com).
Watch for flash deals and limited‑time offers. Retailers may drop deeper discounts during limited‑time windows, especially on tech items. Start a list of desired products now and monitor prices frequently.
Avoid fake deals. Some products fluctuate in price all year(independent.co.uk). Compare across multiple retailers before committing to a purchase and verify that warranties, return policies and shipping costs are favourable(thisoldhouse.com).
Smart Tips for Shoppers to Protect Their Packages This Black Friday
Black Friday is one of the busiest shopping days of the year, but it’s also prime time for porch pirates. While the reality is that package theft has become all too common, shoppers are finding new ways to keep their orders safe.
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Conclusion
Black Friday 2025 is shaping up to be another record‑breaking event. Online spending is projected to surpass $12 billion in the U.S., with discounts averaging 25–30 % and tech items seeing reductions up to 40 %(cross-border-magazine.com). By starting early, focusing on trusted retailers and monitoring price history, shoppers can secure some of the year’s best bargains on electronics, appliances, fashion, beauty and more.
Shoppers who plan early, compare prices, and stick to reputable retailers will maximize their savings.
Visit this blog for all the details on the Black Friday Pre-Sale 2024, insights that can help you shop smarter this year.