Black Friday isn’t just a one‑day affair any more. In recent years retailers have rolled out “early Black Friday” sales weeks before Thanksgiving, often starting in late October or early November. 2025 looks set to follow the same pattern.
Retail analysts predict that Black Friday 2025 officially falls on November 28, but major stores such as Walmart, Target and Best Buy are expected to launch their Black Friday‑week sales as early as mid‑November (thekrazycouponlady.com).
Amazon is even kicking off the holiday shopping season a month earlier with a member‑exclusive Prime Big Deal Days event on October 7–8(foodandwine.com).
Everything to know about Shein’s Black Friday 2025 early access sales here.
Below is a look at where and when to find the best early Black Friday deals for 2025, what types of products to expect, and how to shop smarter.
Find more details on Black Friday Deals 2025, expected discounts, retail trends and shopper tips here.
When Major Retailers Kick Off Black Friday 2025 Sales
Major U.S. retailers now roll out Early Black Friday deals weeks in advance, often with exclusive early-access rounds for members. Based on past years, here’s a look at when leading retailers like Walmart, Target, Best Buy, and more are expected to launch their Black Friday 2025 sales.
Retailer | Predicted 2025 Black Friday Week Dates & Start Times* | Notes |
|---|---|---|
Walmart | Nov. 24 – Nov. 30 | Early deals are expected to begin in mid-November. Online deals typically start at 5:00 p.m. ET (or 12:00 p.m. ET for Walmart+ members) on the Monday before Thanksgiving. |
Target | Nov. 23 – Nov. 28 | Early deal rounds are expected around Oct. 31. Online deals usually launch at 12:01 a.m. PT, with stores opening at 6:00 a.m. on Black Friday. |
Best Buy | Nov. 20 – Nov. 29 | Typically runs multiple doorbuster events starting in early November, with members receiving early access. |
Amazon (Black Friday Sale) | Nov. 20 – Nov. 28 | Historically introduces new deals daily throughout its Black Friday promotion. |
Macy's | Nov. 23 – Nov. 29 | Held an early-access event on Nov. 14 last year; similar early promotions are expected. |
Home Depot | Nov. 27 – Dec. 3 | Early discounts on tools, appliances, and holiday decorations often begin around Nov. 6. |
Costco | Nov. 27 – Dec. 1 | Online deals typically go live at 12:01 a.m. ET on Thanksgiving, with pre-Black Friday promotions beginning in early November. |
*Dates are based on retailer patterns from 2024 and may change. Source: thekrazycouponlady.com. Most retailers now launch pre‑Black Friday sales weeks before these dates.
Early Black Friday 2025 Deals to Watch
Amazon Prime Big Deal Days (October 7–8)
Amazon’s Prime Big Deal Days is essentially a second Prime Day held each fall, and it’s one of the earliest opportunities to score Black Friday‑level discounts. In 2025 the event runs October 7–8 and offers up to 70 % off on cookware, kitchen gadgets and other household essentials. Early deals already live at Amazon include:
Cookware and appliances: A Lodge cast‑iron Dutch oven is $47 ($60 regular price) and an Instant Pot Vortex air fryer is $100 ($140 regular price). The sale also features discounted cookware sets from Le Creuset, All‑Clad, Ninja and more.
Kitchen tools & food storage: OXO’s Good Grips vegetable peeler ($11, was $14) and a 60‑piece Rubbermaid food‑storage set ($30, was $45) are on sale. A Yeti Hopper cooler is $260 (down from $325).
Small appliances: The Psiidan food dehydrator is discounted from $600 to $180 (70 % off).
Although Prime Big Deal Days is for Prime members only, non‑members can start a free 30‑day trial to participate. Expect strong discounts on brands like Le Creuset, Lodge, Ninja, Yeti and Rubbermaid. Source : foodandwine.com.
Typical Early‑Deal Categories (Based on 2024 Data)
For a clue to what 2025’s early deals might look like, it helps to see where retailers slashed prices in 2024. Forbes’ “Best Early Black Friday Deals” round‑up highlighted big discounts across categories such as electronics, home goods and apparel. Here are some representative categories and example deals from that report:
Category
Example 2024 deals (for reference)
Category | 2025 Black Friday Insight |
|---|---|
Tech & Electronics | Amazon offered Roborock Q7 robot vacuum/mop combos for $200 (33% off), Beats Studio Pro headphones for $160 (54% off), and the Fire TV Stick 4K for $22 (56% off). Walmart featured TCL 65-inch Smart TVs for $228 (40% off) and HP laptops for $199 (48% off). Similar doorbuster deals on TVs, laptops, tablets, and headphones are expected in 2025 as retailers compete on big-ticket electronics. |
Home & Kitchen | Deals included a Pure Enrichment heating pad for $28 (down from $40), LEGO Advent calendars, coffee warmers, and discounts on small appliances and home décor. Expect major savings on air fryers, blenders, cookware sets, bedding, and holiday decorations. |
Fitness & Health | Walmart's early sale featured under-desk treadmills for $150 (57% off) and portable air purifiers for $197. Expect strong discounts on treadmills, massage guns, air purifiers, and fitness trackers as wellness products remain in demand. |
Fashion & Accessories | Deals included Levi's jeans for $34 (57% off) and discounts on Dyson hair tools. Lululemon's "We Made Too Much" section offered activewear at up to 46% off. Look for markdowns on winter coats, sneakers, and activewear during early Black Friday sales. |
Beauty | Ulta Beauty's early Black Friday sale featured up to 50% off skincare and haircare products. Beauty retailers are expected to continue offering substantial discounts on makeup, skincare, fragrances, and hair styling tools. |
These 2024 deals illustrate the magnitude of discounts available before the official Black Friday date. While specific products will change, expect 2025’s early sales to cover the same categories and compete aggressively on price(thekrazycouponlady.com).
Strategies for Scoring the Best Early Black Friday 2025 Deals
Start tracking deals in October. Retailers like Macy’s, Kohl’s and Walmart often launch early access events in late October or the first week of November Signing up for store newsletters or downloading retailer apps can give you first notice when deals drop(thekrazycouponlady.com).
Join membership programs. Memberships such as Amazon Prime, Walmart+ and Best Buy Total provide early access or exclusive discounts. Amazon’s Prime Big Deal Days require a Prime membership(foodandwine.com), while Walmart often lets Walmart+ members shop deals hours early(thekrazycouponlady.com).
Compare prices across retailers. Competition between Amazon, Walmart and Target means the same item may be discounted at several stores(thekrazycouponlady.com). Use price‑comparison tools or browser extensions to ensure you’re getting the lowest price.
Use store credit cards or loyalty points. Credit cards like the Prime Visa offered 10 % back on select brands during Amazon’s 2025 Prime Big Deal Days(aboutamazon.com). Similar promotions may appear during Black Friday sales.
Check return policies and price guarantees. Some stores allow price adjustments if an item you purchase early drops in price later. Knowing these policies can help you shop confidently without worrying that a deeper discount will appear on Black Friday itself.
Why Secure Package Delivery Matters
With all the bargains arriving at your doorstep, protecting your purchases becomes essential. 2025 saw 85 million packages damaged in transit in the U.S., with around 3-4 % of all packages arriving damaged.
Ultra‑fast deliveries and overloaded logistics systems increase the risk of mishandling. To avoid the frustration of damaged or stolen packages, consider using a package receiving service like Delivery Amigo.
About Delivery Amigo
Delivery Amigo is a secure package receiving and storage service with a network of trusted neighborhood shops and cafes across many U.S. cities. Instead of having parcels left on your doorstep, you ship them to a local Delivery Amigo location and pick them up at your convenience. Package storage services aim to reduce damage and theft by providing:
Safe, insured locations: Packages are kept indoors and monitored;
Flexible plans: The Basic plan costs $7.50/month and includes up to 5 packages per month, while the Premium plan costs $15/month for 15 packages. Both subscription plans allow a seven‑day pickup window, with a small fee for late pickups.
Minimised handling: Packages are delivered directly to the chosen location and are released only with a secure unique pick-up PIN generated for each user, reducing mishandling.
Personalised delivery: Customers can authorize someone else to pick up packages using the unique pick-up PIN and can choose the location most convenient to them. Delivery Amigo even accommodates frequent shoppers (e.g., Amazon Prime and Walmart+ users) by consolidating deliveries.
Real customers praise Delivery Amigo for preventing package theft and lost packages, and the affordable rentals makes it accessible for regular online shoppers. If you plan to take advantage of multiple early Black Friday 2025 deals, using a secure pickup service like Delivery Amigo can add peace of mind.
Discover convenient Delivery Amigo package receiving locations around you. Explore now
Conclusion
Early Black Friday deals have become a staple of the holiday shopping season. In 2025, expect major retailers to begin dropping doorbusters and promotional events as early as October, with the most intense competition in the first two weeks of November.
By understanding when sales start, tracking categories with the deepest discounts, and using strategies like membership programs and price comparisons, you can make the most of these early bargains.
And don’t forget to safeguard your purchases by having your online packages sent to Delivery Amigo, a practical solution to prevent Amazon missing packages, UPS lost packages, FedEx stolen packages and USPS missing packages, ensuring your Black Friday haul arrives safe and sound!